We'll tell you exactly what's broken.

The problem

Most businesses spending money on Google or Meta ads have no idea whether their conversion tracking is accurate. GA4 shows one number, Google Ads shows another, and Meta reports something else entirely.

You're making budget decisions. Scaling campaigns, pausing ads, shifting spend based on data you can't verify. And the platforms don't warn you when tracking breaks. It just stops working silently.

The result: wasted ad spend, bad optimisation signals, and campaigns that underperform for reasons nobody can explain.

What happens before the call

When you book, you share your website URL and let us know which ad platforms you're using: Google Ads, Meta, or neither. That's all we need to get started.

Before we speak, we do a surface-level review of your setup without needing any access. We check what's firing on the client side: whether events are triggering correctly, whether tags are present, and whatever else we can identify from the outside in about 30 minutes.

This means we come to the call with observations already, not starting from zero.

The 20-minute call

On the call, we walk through what we found in the surface review and ask more detailed questions about your configuration: what conversions matter to you, how your funnel works, what's changed recently.

You can share your screen to show us your GTM, GA4, or ad platform setup live. The call is focused on understanding your setup and showing you what we've already spotted, not selling you something.

After the call

You get a written report with our findings and recommendations: what's broken, what's misconfigured, and what we'd suggest fixing in priority order.

What happens next

That's entirely up to you. Some people take the summary and fix things themselves. Some pass it to their developer or agency. And some ask us to handle the implementation.

There's no commitment either way. The audit is genuinely free. We do it because businesses with broken tracking often don't know it, and once they see the gaps, many choose to work with us.